Website re-design
A location shift from Auckland to Wellington spurred the Fertiliser Association to undertake significant organisational changes, including a new name and identity. In addition they required a new Content Management Solution and a website design to reflect their rebranding. The concept that underpinned the logo was the cyclical nature of fertiliser - giving back what farmers and their stock take from the earth. My challenge was to incorporate this into the website and I did this through use of panoramic photos of New Zealand's landscape in harmony with agriculture.
